Megan Campbell is the founder of Graphic Content who is based in Belfast and is a graphic designer that works with a range of varied businesses.
What does Graphic Content do?
As a graphic designer, I work closely with a range of businesses from local start-ups to established international companies, and help them to communicate visually. Some of my services include branding, marketing strategy, web design and social media, design for print, illustration and animation. I would describe my design style as 'edgy' or 'abstract' as I like to offer bolder solutions rather than play it safe.
Can you tell us a bit about yourself and what inspired you to set up Graphic Content?
After graduating from Ulster University with a degree in Graphic Design & Illustration, I worked in design agencies for a few years while casually freelancing. I decided I liked the creativity that came from working with my own clients and took the leap to self-employment. I wanted to create a business that would come up with creative solutions to problems, and a space where I could explore more exciting design.
What/who influences/motivates you?
I like to pull a bit of inspiration from everywhere before I start a project - music, photography, architecture, fashion, film... and tend to not focus too much on other graphic designers. This forces me to be more original and not swayed by other people's interpretations. Gary Vaynerchuk inspires me from a business point of view because he has no fear and just gets it done!
What has been your biggest hurdle and your proudest moment or accomplishment with your business so far?
My biggest hurdle was definitely having the confidence to switch from having a full-time job to being self-employed. It seemed really scary at first and I kept doubting myself until I set a clear date in my head. For that reason, my proudest moment was when I started believing in my abilities, and not being too shy to promote myself.
Could you give some advice for any young, emerging entrepreneurs?
Talk to as many people as possible and don't be afraid to ask questions! Before I took the leap, I spoke to other freelancers and entrepreneurs and asked them loads of questions about their experience. It gave me the courage to try it out for myself, and although I initially thought I'd be bothering people, everyone was lovely and happy to help. Speaking with them made me feel a little more prepared and less afraid of the transition.