Nolka Design creates websites for businesses and organisations and develops digital marketing plans to drive traffic and create engagement with those websites. They have been in business for two decades now, having grown up and down in size over those years. Having started out mainly as a graphic and web design business, they have developed and expanded into what they really love doing over the years. Since 1999 they have worked with many local companies and non-profits designing, developing and rolling out brands. Nolka have also been involved in the print industry, being a main supplier of graphics for print for many years. In the past few years, Nolka have focused more on web and digital marketing, still using graphics for online work, but less for traditional print media.
We interviewed Patricia from Nolka Design about her company and the projects she is working on.
What drives you?
Being given the opportunity to be creative in our solutions, bringing something to the table and contributing to the success of a business or project. Having a family with 2 kids at uni and 1 at secondary school!! Loving learning, with so much opportunity on the internet to learn. Supporting other women in business in whatever way I can.
How has your business adapted in the fast paced world of digital design?
We have truly embraced the change in the digital marketing landscape, we get excited about SEO, CTR's, CRO and (search engine optimisation, click through rates, conversion rate optimisation) as we can see that being creative and using design can make a huge difference in how you are perceived by your target audience.
What are some of the exciting projects you are currently working on?
We are currently working with a company near Dublin who have turned an old boarding school into a unique sports training facility with accommodation for approx. 300 people. We have designed a brand identity and website and are now working on rolling out a digital marketing strategy to create a flow of traffic to their website and convert this traffic to leads and customers.
What is the most important piece of knowledge or advice you have gotten from setting up your own business?
Be passionate about what you do, know and understand your customer, place value on what you do/yourself and don't be afraid to say no! Plus, for the difficult days, I love what the multi millionaire Lara Morgan recently advised us during her visit to Derry...'get the big pants on and just do it!!'