We are excited to release the event we had on the 10th of February facilitated by Karishma Kusurkar who led the workshop.
The aim of this event was to help you become knowledgeable in getting started with understanding how to set up your own brand DIY style.
As a creative, it can be hard to know where to start when designing your own brand, especially at the beginning as you may not have the finances to pay for a professional graphic designer to put it together.
We wanted to have a workshop that was accessible for people who were looking to know the basic fundamentals of how to create their own brand and get started in their journey.
We want you to walk away with practical tools that you can implement into your brand today. Whether you are just starting out in business, wanting to create a personal brand, or need a refresher on how to create a brand, this is for you.
In this workshop we covered:
Introduction to Branding
Brand Values
What is your unique selling point
Logos
Creating visuals for your brand
Image formats
Colour
Fonts & Typography
Language and be accessible
DIY Guideline checklist We have included some exercises to work through so that you can walk away with some things to start with your branding.
This project is kindly funded by Ulster Bank.
Video 1 - Karishma’s Branding Experience
In this video, Karishma walks us through some of her branding projects she has worked on and how she approaches branding within her work.
Video 2 - Introduction to Branding
In this video, Karishma breaks down the fundamentals of branding. What is important to start a brand and what things to consider.
Video 3 - Brand Values
In this video, Karishma breaks down the importance of brand values and how they shape how you build your brand.
Video 4 - Creating a Logo
This video shares the different types of logos you can create. She gives examples of how brands use logos and how that communicates who they are as a brand.
Video 5 - Creating visuals for your brand
In this video, Karishma gives examples of brands using visuals to communicate the brand story. She also explains how important it is to be consistent with the imagery you have for your brand.
Video 6 - Image Formats
In this video, Karishma goes through some of the different image formats that are used for different things such as printing, photography and more.
Video 7 - Fonts & Typography
In this video, Karishma goes through the different styles of font and typography that can be used for branding.
Video 8 - Common Good Advice
In this video, Karishma gives some advice to follow when creating your brand. Always making sure that things are spelt correctly, be clear and concise and make the effort for your content to be accessible if you can.
Video 9 - Free Tools
In this video, Karishma shares with us the different free tools available for creating logos, fonts and design.
Video 10 - DIY Guideline Checklist
In this video, Karishma summarises the important things that need to be included when creating your own brand.
Thank you for watching this online workshop, we hope you were able to get the value of it and feel confident in creating your own brand.
We would appreciate if you could fill in a short feedback form that will take less than a few minutes. It is for us, and our funders so that we can put more events like this on. Thank you in advance.