The Morfy adventure really began about 2 years ago, when I put my blue backpack on and waved the family off.
My former design years were predominantly working for Primark, a fantastic company in which to learn swiftly how to adapt and design up fast on trend, threads and textiles. After nearly 4 years in Primark I'd started to get dizzy with desires to leave my pretty cosy cocoon in Dublin and touch the soils of South America, salsaing my way to an unexplored sense of self.
I'd spent many years admiring and studying the exotic prints, patterns and textiles of the world from behind my computer screen and emulated on the high street but needed to really see, feel and experience their artisanal beauty for myself... as well as wanting to taste the best margarita's in the world.
The Reflection Deck came to life about 8 years ago as one of my Visual Communication degree show projects in the National College of Art and Design, Dublin. I had previously been exploring tarot, angel cards and other oracle cards, intrigued by their design in connecting with intuition. I wanted to create my own styled deck that was a present tool to reflect more specifically on the right here and now. With both artistry and language that was capable of speaking to everyone, with guidance that was accessible to young and old, spiritual and sceptical.
Having been accustomed to questioning and second guessing my ideas previously, this project seemed to form so organically for me. It is one of the most free flowing, enjoyable projects I've ever created. I fused my love of crystals and jewels, kaleidoscopes and repeat pattern design to create each kaleidoscopic mandala. Then reflectional meditation time with each image summoned up the sentiment and mantra to compliment each card and eventually complete the deck.
I'd only really shared the Reflection Deck with family and friends for years but then whilst travelling I found myself wanting to contribute to the wonderful settings I would often find myself in with my art, my talent. To deeper connect with travellers in a unique and meaningful way and so tucked a deck away in my backpack for such occasions. Upon sharing the deck I discovered how beautifully it allowed emotions to arise within people and lead to really sincere and enlightening reflectional experiences. So after being asked enough times and listening to all the universal whisperings to do so, I felt it was time to start producing the decks for sharing and sale. And so in January 2017 I set up my Etsy shop and began taking orders.
I really hope people resonate with the Reflection Deck, can see, feel and experience the loving intention that it's made from. The deck offers reflectional guidance but also allows space for you the reflector to intuitively connect with what is being mirrored up for you. To use the guidance to interpret what reading is there, for you to then infuse into your daily practices and apply how you so wish.
Bringing loving intention to all my visual design ventures, when designing for clients I bring a personable approach, showing up to help shine light on what it is they want to express and share to the world, be it print, textiles, graphics, promotions, or birthing a new project.
If I had tips to share with designers while travelling it would be to; Always have a notebook with you, journal every thought, sign and inspiration. Time flies by when your travelliing and your always seeing such stimulating sights, sounds and smells, so take note as the next inspiration is likely just around the corner. But take your time. Be present. Be mindful and in the moment. You remember a scene so much clearer when you've sat in it and breathed it in. Let the moments soak in and accept the gift of presence. And get out from behind that screen! Yes, get your work done but then look up and get out there and embrace this enchanting world around you.
And I'll keep searching for that perfect margarita..